The ability to innovate is an interesting concept. Not to be
confused with adaptability. Many individuals who come from a background in
research have difficulty in reconciling the difference between the two. Most
persons interviewing for your average job do so with the expectation that they
are entering an environment where there is an already established set of
expectations, fully conceived vision and a well-communicated plan to get there.
The expectation is that each employee will do certain things that will aid in
the movement towards the accomplishment of that goal. If widgets are our
business, we want you to be the best widget builder you can be. Or we want you
to be the best widget counter you can be. Or we want you to be the best widget
sales and marketing or customer service rep that you can. The underlying
assumption is that we have a plan that you are to use to get you from point A
to point B without much messing around with the formula to do so.
The exception to such an environment would be someplace like
Google or Apple – where the ability to innovate clearly IS the point of the
business. In these cases, it is not merely acceptable to maintain the status
quo in most positions – otherwise their position is in manufacturing or
customer service or working the line within the warehouse. The challenge within
the workplace manifests itself when personalities who do not embrace this key
difference are in leadership positions. It is like letting loose the computer
geeks usually relegated to the dungeon where they can freely exist in their own
world onto the rest of population. Usually the problem is that their poor
socialization skills brings about offense and insensitivity and creates a
hotbed of controversy as they continuously force unreasonable expectations on
their “subjects.” And a primary way in which they do this is by establishing an
expectation of true innovation. But most folks in the business of innovating are
entrepreneurs. And not everyone is an entrepreneur. In most instances, because of the nature of the majority of humankind, and the inherent tendancy to be creatures of comfort, we do our best (and often worst) work only after we have developed a proficiency that only comes as we perform a task or do a particular job repetitively. This is how we become "expert" in a specific task or area. It is out of this development of expertise that innovation may come - but more often than not, change occurs in a more gradual, natural manner. The risk involved in an organization's adaptation to changing business and social landscapes is markedly different than that of an environment that makes risk their business.
Until the human resources enterprise is equipped and able to
successfully identify the conflicts that result, the organization will always
be in danger of being hardwired to cannibalize itself – thereby leading to its
own demise and ultimately, failure.
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